A survey conducted in 2006 by Nielsen Media Research suggested the following associations between brand of phone and personality:
# Nokia: the choice of family-minded, middle-aged managers; dominant age 55+. "Balance seekers, health conscious"
# Motorola: favoured by fashion conscious under 24s; dominant age 25-39 and 40-54. "Fun seekers, individualistics"
# Sony Ericsson: for ambitious young men trying to make their mark in their career; 60 per cent male; dominant age 25-39. "Individualistics, success driven"
# LG: favoured by mums; 58 per cent female; dominant age 40-54. "Harmony seekers, success driven"
# Samsung: for young women focused on their career; 59 per cent female; dominant age 25-39. "Fun seekers, success driven"
Makes me a proud owner of a sony ericsson:-)
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Nice survey there. And hey, dr. Illutionist, don't be quick to fall in love with sony ericssion when you have not encountered nokia. My nokia sure rocks.
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